Cloud Insight
mailix
info@mailix.com
phone CH : +41 76 232 81 65
phone DE : +49 1522 624 0924

Conversion Engagement November 16, 2020

Ullrich – Interactive inmail shop

🛒 Why make customers click away to shop when the store can come to their inbox?

Swiss wine & spirits retailer Paul Ullrich turned their emails into fully interactive, in-mail shopping experiences. No redirects, no friction – just seamless browsing and buying, right where attention is highest. A smart move that reduces drop-offs and boosts conversions by turning impulse into instant action. 🍷🧡

👉 See the full use case: https://mailix.com/project/ullrich-interactive-inmail-shop/

#InteractiveEmails #EmailMarketing #EmailUX #EcommerceInnovation #DigitalExperience #ConversionOptimisation #CustomerEngagement #MarketingInnovation

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

Open Project
Conversion, Engagement   –   Run

Interactive inmail shop

Paul Ullrich AG

The interactive inmail shop has fundamentally changed the way we shop online – namely directly in the mail. Discover how mailix, together with the wine and spirits retailer ullrich.ch, has implemented this innovative solution that perfectly complements e-commerce for impulse purchases.

Objective

mailix was faced with the challenge of creating a seamless and efficient shopping experience for ullrich.ch. The aim was to simplify and optimise the online shopping process by integrating an interactive inmail shop directly into the email.

Send to my inbox
Let's talk

Try it for yourself - Click through this interactive email

Challenge

The biggest challenge was overcoming the media gap between the email campaign and the online shop. Customers normally switch from the email to the web shop, which often causes a loss of interest or purchase cancellations. It was also important to find a solution that could be seamlessly integrated into Ullrich’s existing email infrastructure without compromising the user experience.

Solution

mailix developed an interactive inmail shop that makes it possible to add products to the shopping basket directly from the e-mail. This runs in parallel in the email and creates the invoice total. This approach simplifies the purchasing process considerably, as there is no need to switch to the web shop and direct interaction within the email environment is possible. The design of the interactive inmail shop was created to be both visually appealing and functional, with particular emphasis placed on user-friendliness and intuitive navigation. This shop variant is particularly suitable for impulse purchases such as sales, recurring special offers and the sale of products with limited availability. If the number of products exceeds a clear display, an additional filter must be created to limit the display of products to a clear minimum.

KPIs / Benefits

  • Increased conversion rate
  • Reduced abandonment rates during the purchase process
  • Improved customer retention
  • Increased email marketing efficiency
  • Seamless integration with existing systems
Get interactive

Want mailix to boost your opens, clicks and sales, too?

Let's talk
Back
Next Project
Blaser - Interactive product panel

This website stores cookies on your computer. Cookie Policy

Send this case to my inbox

See the interactive emails built with mailix in action and send this email right to your inbox.

Email successfully sent

The interactive email has successfully been sent.

Something went wrong

We’re very sorry, but it seems something has gone wrong when we tried to send you the interactive email. 

Please try again, in case this is already your second attempt, let us know.

Close