Introduction
The power of interactive emails
Interactive emails significantly increase engagement, improve key performance indicators and ultimately drive higher conversions. They enable real-time data aggregation, better customer segmentation and personalised experiences. Gamification elements increase interaction and loyalty, while process automation within emails reduces costs – minimising dependence on landing pages and making email a more attractive, first-party marketing channel.
Unlocking full interactivity with AMP for Email
At mailix, the focus is on performance – not just where interactivity works. On average, interactive emails powered by mailix outperform static emails by 20-200%. If supported by the Email Service Provider (ESP), AMP for Email enables full interactivity in clients such as AOL Mail, FairEmail, Gmail and Yahoo Mail. In addition, mailix extends interactivity to Apple Mail and other major inboxes, achieving a total interactivity rate of 70-90%, depending on the target audience. To check if your ESP supports AMP, visit amp.dev.
Smart fallback: Seamless interactive experience for all
Some email clients, such as Outlook, completely block interactive elements. In these cases, mailix automatically activates an intelligent fallback solution to ensure that all content remains accessible and fully functional – even without native interactivity. This guarantees a seamless experience for all recipients, regardless of their email client.
Why smart fallback matters
Consistent & frustration-free experience
- All content is always visible – No missing information, even in non-interactive clients.
- Clear navigation – elements automatically adjust to fit each other, ensuring a consistent experience.
- Seamless access to all features – users are seamlessly redirected to the interactive web version when needed.
Key Benefits of the smart fallback
- Adaptive static version – Ensures readability and usability in Outlook & other non-interactive clients.
- Invisible online view link – Automatically triggers when interactivity is not supported, providing a smooth transition.
- Full tracking integration – Captures user interactions, even when switching to the web version.
How the fallback scenario works
Step 1: Detecting email client
When an email is opened, mailix detects whether the client supports interactive elements.
Step 2: Client based adaption
Supported clients display the fully interactive version. If the client does not support interactivity, a static version is shown. Where interactive elements are missing, an online view Link is added to redirect the user to the interactive web version.
Step 3: Tracking remains intact
Clicks on the nline view link are fully tracked, ensuring no data is lost and allowing user interactions to be monitored.
Step 1: Detecting email client
When an email is opened, mailix detects whether the client supports interactive elements.
Step 2: Client based adaption
Supported clients display the fully interactive version. If the client does not support interactivity, a static version is shown. Where interactive elements are missing, an online view Link is added to redirect the user to the interactive web version.
Step 3: Tracking remains intact
Clicks on the Online View Link are fully tracked, ensuring no data is lost and allowing user interactions to be monitored.
See the difference – Interactive vs. smart fallback email
Unlocking the full potential of interactive emails
In supported email clients, recipients can complete actions directly in their inbox – whether it’s selecting preferences, submitting forms, booking appointments, answering surveys or making product choices. By reducing friction and eliminating unnecessary steps, interactive emails increase engagement, improve the user experience and drive higher conversions.
Smart fallback for a consistent experience
For clients like Outlook that block interactive elements, mailix offers an intelligent fallback version. All content remains visible and functional, ensuring a seamless experience.
Where interactivity isn’t supported, an invisible online view link seamlessly takes users to the web version, where they can perform the same actions as in email clients that natively support interactivity.