Conversion, Data Gathering, Engagement – Run
Interactive premium calculator
insurix
Discover how mailix crafted an innovative, cutting-edge interactive premium calculator for a top insurance company in Switzerland. This game-changing email solution takes traditional communication to a whole new level, offering users a dynamic and immediate experience right in their inbox.
Objective
Try it for yourself - Click through this interactive email
mailix’s innovative, fold-out widget, integrated directly into the insurance customer’s mail system, is an interactive premium calculator that is sure to make an impact. The widget gave users the freedom to choose from a range of insurance options. Users simply click on the corresponding tabs and enter relevant data, such as the size of the household, and the system calculates the customised information and annual premiums. The widget adapts to the user’s input, offering a highly personalised experience. Furthermore, mailix equipped each clickable element of the interactive premium calculator within the widget with a tracking option, allowing the insurance customer to analyse user engagement with precision. This functionality was integrated directly into the client’s email delivery system, providing detailed insights into the target audience’s interactions and preferences. The client was able to evaluate the effectiveness of their campaigns and optimise the widget’s content for future iterations by collecting this data.
The widget guaranteed that all interactions and user data were processed exclusively within the client’s email delivery system. I can confirm that no personal user data was transferred outside of this system or to mailix. The widget’s security architecture guaranteed that all data was encrypted and stored within the customer’s protected infrastructure, ensuring user privacy and compliance with data protection regulations. We created a secure and reliable user experience that meets the customer’s high internal security standards.
We designed the widget’s user interface to be easy to use, even for less technically-minded users. The simple and intuitive design ensures that users can interact with the interactive elements and efficiently access the desired information without any technical hurdles.
- Increase in email engagement by 11% compared to the static version
- Tripling of the conversion rate for users from the point of entry into the calculator compared to the static version (in absolute figures, however, measured at a statistically very low level)
- Improved decision-making through immediately available, personalised premium information, which minimises the need for separate access to the calculator
- Optimised user experience through intuitive operation and immediate feedback within the e-mail system.