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Conversion, Loyalty   –   Crawl

Video in email

movix

Bring your emails to life – quite literally. With our video in email widget, you embed engaging, clickable videos directly into your email campaigns. No redirects, no distractions: recipients view the video right inside their inbox – and interact immediately, without leaving the email. Optionally, the video can even autoplay on open – capturing attention within the first few seconds.

Objective

The goal of video in email isn’t just visual flair – it’s measurable performance. Instead of passively consuming content, recipients become part of it. Everything happens inside the email itself, exactly where your audience already is. No need for them to visit a landing page, open another tab, or interrupt their flow.
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Challenge

Email has long been seen as a static medium. Traditional videos could only be included via external links – creating friction, causing drop-offs, and diverting attention away from the message. On top of that, varying support across email clients made implementation tricky. Let’s be honest: how often do people actually click “Watch video” in a newsletter?

Solution

Our video in email widget elevates email marketing by embedding real video experiences directly into the email body. The technology automatically detects the recipient’s email client and delivers the best possible version:

  • Level 1: MPEG4 video (e.g. Apple Mail, iOS, macOS)
    Native video playback directly within the email. Optionally with autoplay on open for maximum attention.
    This version offers the highest quality, full-length playback, and true video experience – ideal for modern email clients.

  • Level 2: WebP animation (most email clients incl. new Outlook 365)
    A responsive, clickable animation with embedded calls to action.
    Provides very good quality and supports full-length playback, serving as an effective alternative where native video isn’t supported.

  • Level 3: GIF fallback (e.g. old Outlook clients, Gmail)
    An animated GIF version ensures motion is still conveyed.
    Delivers lower visual quality with limited or shortened playback due to format constraints, but remains attention-grabbing.

No matter what device or email platform your audience uses, video in email ensures your message is seen and experienced in the best possible way.

Benefits

  • Maximum visibility
    Motion stands out in a static inbox. A video that auto-plays or visibly moves captures attention immediately – even before a single word is read.

  • Higher engagement rates
    Users can click, choose and interact inside the email. Lower friction means higher interaction and deeper involvement with your message.

  • Seamless user experience
    There’s no need to leave the email or click away to a landing page. Your call to action, your story, your product – all stays within the user’s immediate focus.

  • Broad compatibility
    Thanks to multi-level delivery technology, video in email adapts to virtually all major email clients – always showing the best version possible.

  • Performance that converts
    By combining visual impact with instant interactivity, your email becomes a high-performing conversion channel – not just a notification.

  • Stronger impact with autoplay
    Where supported, videos can start automatically upon opening – ideal for maximising attention in the critical first few seconds.

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Conversion Loyalty

movix – Video in email

🎥 No clicks, no landing pages – just fully playable videos right inside your emails.

A brand used interactive video directly in their email campaigns to capture attention, drive action and keep users engaged. Whether autoplay on open or clickable animations – the experience stays inside the inbox. The result? Higher engagement, stronger conversion and a seamless user journey. ⚡

👉 See the full use case: https://mailix.com/project/interactive-video/

#InteractiveEmails #EmailUX #VideoMarketing #ConversionOptimisation #CustomerEngagement #MarketingInnovation #EmailDesign #DigitalExperience #InboxInteractivity

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